Article by hi joiney

Market Overview Spanish toy industry, export and domestic business development is not consistent, despite the production of the toy popular in overseas markets, but local performance is satisfactory. Spanish toy manufacturers have to open up the huge success of the EU toy market, including Britain, France and neighboring Portugal. However, the Spanish domestic toy market supply exceeds demand, the industry profit is low, and profitable market segment dominated by the importer, has been competing with the Spanish market, domestic producers imported toys, popular toys for overseas suppliers created many business opportunities. EC member countries as Spain, tariffs fell from 62% to zero, resulting in many companies can not participate in international competition have bankruptcy, Spain, the existing more than 200 toy manufacturers, toy industry sales accounted for Jiucheng, many of which are large and medium-sized companies, a major player on the market. Spain’s toy production center and more concentrated in areas Ibi and Onil villa alicia two cities, Famosa, IndustriasFalca, Coloma, and Pastor of the total companies are located here. Institute for a local toy, toys can be responsible for testing, by testing the product can be distributed to the EU market. 2005 the Spanish GDP excluding video games, toys, 6.3 billion dollars, exports of 460,000,000 U.S. dollars, 1.08 billion of imports, production and wholesale market of 12.5 billion, per capita expenditure of 218.33 U.S. dollars toys. One notable children’s products consumption growth, the United States and Thailand (Spanish EpiMarchoso) and the Chilean high (Spanish VolanteParlanchin) are the two best-selling brand. Dolls and Transformers sales declined slightly, sales of licensed products better. Toys built a slight increase over 2004 sales, which MegaBlocks is the most popular brands of such products. Traditional toy sales decline, electric toy trends well, which Hasbro’s Furby, 2005 spot on the status of similar products selling big brothers. Board game sales rose significantly, particularly Hasbro Inc. DVD version of the real estate tycoon (Monopoly) and board games (TheTrivialPursuit) called a leading-class brands such products. Simulation of the sale of toys, such as the kitchen remains the 2004 level, Molto electric kitchen becoming the most popular products. Similarly, electric toy car sales are the same as in 2004, remote control car sales slow decline. Compared to last year, video game sales are still a new high. 2005 of the Spanish domestic toy sales charts (divided by sales) 1, Hasbro’s Furby 2, VTech V-Smile Learning Machine 3, generations of electronic pet?? Tamagotchi conexion 4, Playmobil video games?? Arca De Noe 5, Giochi Preziosi robot Spencer?? Robosapien 6, Famosa dolls car?? Jaggets 7, Hasbro’s Star Wars electronic light stick 8, VTech V-Smile Electronic Toys 9, Megablocks dinosaur eggs 10, Mattel’s Barbie and the Magic Pegasus Product Trends In the past few years, European toys and games industry has undergone fundamental changes. Toys and games in Europe in the global market share in the proportion of the gradual increase in global toys and games are now over one-third of the market. Toy makers on how to calibrate the market is an important focus of learning, to expand the scope of product catalog, make full use of highly creative and innovative value, adding more players can feel “surprise” or produce “illusions” of products. Manufacturers must clearly understand what a toy should be man-made targets, how to promote, for only a little technical innovation is not to be manufacturers of toys are mostly favorable, as these products become available, will soon be replaced or follow. Many analysts believe that the toys available in the near future, the majority must have some form of electronic features, usually the traditional toy and game upgrades. A transparent shell of toys, the children full of curiosity attractive. In general, the traditional toy sales will remain basically unchanged, but with the market and purchasing power increase or decrease the growth or reduction; combination of electronic and traditional toys, interactive features, such as early education toys will have good market prospects; and video game market will maintain strong growth. Major retail channels